Working with private sector landlords to help tackle homelessness across the Ashford borough continues to be a prime objective of the Council’s ABC Lettings service, which has launched a campaign to attract new landlords and convince them that their fully managed service is right for them.

The private sector landlord market is considered to be a hard to reach audience, which is why ABC Lettings is deploying a wide-ranging campaign to capture their attention and engage with them about the benefits of using the Council’s services.

The key messages are that ABC Lettings has tenants ready to move into a landlord’s rented properties today and can offer a flexible package of financial incentives. These incentives effectively subsidise the difference between affordable rents and market rents.

The promotional campaign includes advertising across traditional print, radio and online media platforms, social media marketing, enhancing ABC Lettings’ digital and web presence, utilising e-newsletters to reach residents and local businesses, plus media relations activity.

Under the banner “Letting your property is as easy as ABC!”, the benefits of the fully managed service are being underlined:

  • A guaranteed rental income, paid monthly and in advance
  • We tenant your property within two weeks (subject to all the necessary checks)
  • Boiler breakdown cover and annual gas safety check
  • Inventory / check out
  • 24 hour emergency repair support
  • Routine property inspections
  • Tenancy renewals

ABC Lettings, which already successfully manages more than 300 properties across Ashford, Folkestone and Hythe, says it offers landlords a no hassle, no hidden cost lettings service – and all from an organisation which is not motivated by profit and which has a reputation for a careful and considered approach.

Private sector landlords can learn more by calling ABC Lettings on 01233 330811 or email abclettings@ashford.gov.uk

By Ed

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