To celebrate English Tourism Week from 17th to the 26th March 2023, travel booking website, Omio , has revealed the most popular tourist landmarks in England.
Using social data, the research ranked famous English landmarks based on TikTok views and Instagram hashtags to reveal the most popular tourist landmarks in England overall, as well as the top 20 spots outside of London.
The White Cliffs of Dover has scraped into the list at number 20 in the Most Popular English Landmarks but reached number 11 when London Landmarks were excluded.
The Top 20 Most Popular English Landmarks
- Buckingham Palace
- Big Ben
- The London Eye
- The Lake District
- Tower Bridge
- Windsor Castle
- Stonehenge
- The Peak District
- Trafalgar Square
- Sherwood Forest
- Blackpool Tower
- Tower of London
- St Paul’s Cathedral
- The Angel of the North
- The Cheddar Gorge
- Somerset House
- Houses of Parliament
- Warwick Castle
- Eden Project
- White Cliffs of Dover
It comes as no surprise that London landmarks make up 4 of the top 5, with Buckingham Palace coming out on top with a staggering social total of over 1.5 billion views and hashtags.
However, Blackpool Tower has beaten other famous London landmarks, including The Tower of London and St Paul’s Cathedral, to be named more popular.
The research also looked at the most popular English landmarks outside of London, with The Lake District coming out as the most popular, with a combined social score of 399 million. This was followed by Windsor Castle, Stonehenge, The Peak District and Robin Hood’s famous home, Sherwood Forest.
The Top 20 Most Popular English Landmarks Outside of London
- The Lake District
- Windsor Castle
- Stonehenge
- The Peak District
- Sherwood Forest
- Blackpool Tower
- The Angel of the North
- The Cheddar Gorge
- Warwick Castle
- Eden Project
- White Cliffs of Dover
- Chatsworth House
- Hadrian’s Wall
- Alnwick Castle
- Tyne Bridge
- York Minster
- Blenheim Palace
- Durham Cathedral
- Epping Forest
- The Cavern Club
It appears the North is a popular region for tourist landmarks, with 60% of landmarks outside of London located in this part of England.
About the survey
The top English landmarks were selected from YouGov’s most popular landmarks survey, eliminating museums and focusing solely on landmarks in England. These landmarks were then ranked by the amount of TikTok views and Instagram hashtags to rank the overall most popular. All data was collected on 10th March 2023.
Compiled by travel booking website, Omio